The Juice Guy
Juicing with Luke - Blueprint for Business Journey
Luke Morton, widely known as "The Juice Guy," founded Juicing with Luke in April 2021. However, his journey into the world of nutrition and health began in 2017, following a wake-up call from a doctor who advised him to improve his diet and hydration. Growing up with a strong background in fitness (his father runs a personal training club in Hutton) Luke was always passionate about health but recognised a gap in his knowledge of nutrition. Inspired by a talk at the Excel Centre in London by Jason Bell, "The Juice Master," Luke set out to create a business that combined both nutrition and taste.
Unlike many competitors who either prioritise health at the expense of flavour or vice versa, Juicing with Luke ensures a balance of both. His freshly frozen juices have gained traction among health-conscious consumers and celebrities alike, including notable names from "The Only Way is Essex."
Luke has also ventured into public speaking and business mentorship, having auditioned for the BBC’s The Apprentice for its 20th-anniversary show in 2026, making it to the final 300 from an initial 60,000 applicants.
How Blueprint for Business helped
Recognising the need to take his business to the next level, Luke joined Blueprint for Business for structured guidance. He was allocated a place in a virtual peer group for 4 x 2-hour sessions and 3- hours of 1:1 support - all with David Bell.
Luke’s primary objectives included:
• Expanding his brand beyond product sales into public speaking and consultancy.
• Developing a more efficient and user-friendly Squarespace website to enable subscriptions and online orders.
• Streamlining his business operations with better technology solutions to reduce costs and enhance productivity.
The combination of expert mentoring and technical support, allowed him to improve his website functionality and make better use of business apps. He also refined his strategy to focus on leveraging his personal brand as "The Juice Guy," with plans to offer workshops, talks, and potentially new product formats like powdered juices.
““Blueprint for Business has given me the structured support and insights I needed at this critical stage in my business.
David’s mentorship has helped me refine my vision, improve my digital presence, and explore new ways to scale my brand. I now have a roadmap to position myself not just as a juice vendor but as an authority in health and nutrition.””
How we can help you?
Blueprint for business is offered as part of a wider business support programme from Let’s Do Business Group. For more information about about we can help you click the button below.
